Our Story

The Local brand was born over a decade ago with the opening of The Local in downtown San Diego. With a limited budget, owner Mina Desiderio printed some “Drink Local” t-shirts to spread the word … and spread it did. With a passion for great food, a commitment to the growing local craft beer movement and a dedicated family of staff members, Mina partnered with Brendan Huffman to make The Local’s dream of moving to the beach community come to fruition.


Our menu blends some Local favorites, pub-style grub, and coastal inspirations resulting in a delicious variety of flavors. The cocktails utilize fresh, hand-pressed juices and the beer selection highlights our adoration for the craft beer movement greatly influenced by America’s Finest City. To enrich the experience we will be showcasing local acoustic talent with regular performances and, of course, all of the biggest local, regional, national and international sporting events on a spread of high definition screens.


After a decade of support from our Local friends and family, we are excited for the opportunity to reciprocate the love and loyalty. Our staff is inspired by the core values, which have remained true since the moment The Local’s doors opened downtown. We seek to create an experience that removes barriers and creates a connection between people, one that nurtures the body, heart, and soul. So come in for a drink, stay for two, and be a part of the “today” that everyone talks about tomorrow.

Our Sister Locations

The Local Downtown

The Local is known for good times, excellent food, and special events. Join us for LOBSTER TACOS and the best specials in town. Located downtown San Diego in the financial district, The Local has been around for 10 years strong. Come down and enjoy local craft beer too! We have over 50 styles to choose from.

1065 Fourth Avenue

San Diego, California 92101

(619) 231-4447

Wonderland Ocean Pub

Fresh citrus pressed classic cocktails, seafood and à la carte grill menu. Wonderland Ocean pub is a collaboration of Mina Desiderio of The Local Eatery and Drinking Hole and Brendan Huffman of Bootlegger Pours and Plates. Both have put their creative minds behind this  coastal pub and are excited to be a part of Ocean Beach community. Wonderland is very excited to offer Ocean Beach something new but with a classic attitude. Can’t wait to see you there for a sunset toast soon.

5083 Santa Monica Ave Suite 2C

San Diego, California 92107

(619) 255-3358

OB Surf Lodge

This laid-back place has creative American bites with beer and wine in a mod space steps from the beach. Fresh pressed juices. Amazing cocktails. Amazing views!

5083 Santa Monica Ave Suite 1F

San Diego, California 92107

(619) 255-3358

Other Social Syndicate Venues


Bootlegger | East Village

804 Market Street

San Diego, CA 92101


Rabbit Hole | Normal Heights

3377 Adams Ave

San Diego, CA 92116